Case Study: Nintendo

Flight 1: 2010 - 2011

+ Geo-Target: United States
+ Since the early years of online advertising CPMStar has been helping to promote Nintendos game titles.
+ Popular game titles such as Dragon Quest, Professor Layton and the Last Spector, Zelda Skyward Sword, and Mystery Case Files.
+ The campaign achieved the goal by using highly targeted performance optimized banners and site skins.
+ Over 77 Million impressions served and over 300,000 clicks generated on the CPMStar network.
+ Ad Formats: 728x90, 300x250, 160x600, Site Skin, and Video Pre-roll.


Flight 2: October 2012- August 2013

+ Geo-Target: United States
+ Over 55 Million impressions served and over 300,000 clicks generated.
+ Ad Formats: 728x90, 300x250, 160x600, Pushdown, Site Skin and Video Pre-roll.
+ Game Titles: Paper Mario Sticker, Pikman 3, and the 3DS device.
+ Ad Formats: 728x90, 300x250, 160x600, Site Skin, and Video Pre-roll.