7 CPMStar Ad Formats That Drive Action

CPMStar, a prominent player in the ad tech industry, offers a variety of ad formats designed to improve user retention and depositors, while reducing ad waste. Whether you're a game publisher or brand, CPMStar provides a suite of powerful ad formats that allow you to increase reach while also reducing your ad costs.

What Ad Formats Does CPMStar Offer?

CPMStar delivers purpose-built ad formats for high-intent audiences across the gaming ecosystem. Each placement is designed to drive quality interaction while minimizing disruption to gameplay and user flow, striking a careful balance between visibility and experience. This blog highlights the following ad formats:

• 100% Share of Voice Takeovers
• Full Screen Interstitial and Rewarded Video
• MRAID End Cards
• Interactive Skins
• Native
• Video Livestreams
• Influencer Media

100% Share of Voice Takeovers

CPMStar's Background Takeovers transform premium gaming websites into fully immersive brand experiences, particularly effective for major game launches and events. These high-impact placements surround gaming content with rich visuals that resonate with core gaming audiences, creating memorable brand moments during peak gaming sessions.

Pros:

• High Visibility: The ad takes over the background, ensuring maximum visibility to users.
• Great for Branding: Ideal for building brand recognition with bold visuals.
• Captivating User Experience: Offers a visually rich experience that can make the ad content stand out.

Full Screen Interstitial and Rewarded Video

CPMStar's Full Screen Video format delivers cinematic game trailers and interactive demos at natural transition points within gaming experiences. These placements leverage CPMStar's advanced targeting to reach engaged gaming audiences with high-quality video content that showcases gameplay, graphics, and key gaming features.

Pros:

• High Engagement: Full-screen format naturally draws more attention and engagement.
• Rich Content: Video allows for rich storytelling and creativity, offering a chance to convey complex messages.
• Cross Device Ads: Can be used across multiple devices, enhancing the reach of the campaign.

MRAID End Cards

CPMStar’s MRAID implementation focuses on high-impact end cards designed to follow rewarded or interstitial video placements. These mobile-optimized creatives appear at the moment of peak engagement, using bold visuals and clear CTAs to drive user action. Built for performance and scale, our end cards offer a seamless, brand-safe experience across mobile environments, ideal for engaging high-intent gaming audiences.

Pros:

• Intent-Driven: Shown after video completions, when users are most likely to act.
• Cross-Platform: Fully compliant with MRAID standards across iOS and Android apps.
• Creative Impact: Customizable layouts with strong CTAs and mobile-native design.

Interactive Skins

CPMStar's Interactive Skins create immersive gaming environments that respond to user interaction, featuring animated game characters, dynamic backgrounds, and interactive elements that change based on user behavior. These formats are particularly effective for MMORPGs, battle royale games, and franchise-based gaming campaigns.

Pros:

• High Engagement: Interactive elements encourage users to actively participate with the ad content.
• Dynamic Content Delivery: Interactive Skins allow for multiple visuals and messages to be shown in a single impression, adapting dynamically based on user interaction to deliver more personalized and detailed brand storytelling.
• Branding Opportunity: Excellent for creating strong brand presence through creative visuals.

Native

CPMStar's Native ads blend seamlessly into gaming editorial content. These formats leverage CPMStar's deep understanding of gaming content to create ads that provide genuine value to gaming audiences while maintaining editorial authenticity.

Pros:

• Non-Intrusive: Native ads are less disruptive because they are integrated into the content itself.
• Better User Experience: When done well, native ads can provide value by offering content that aligns with user interests.
• High Engagement: Native ads typically generate higher engagement rates because they don’t feel like traditional ads.

Video Livestreams

CPMStar's Video Livestream format is specifically designed for the booming gaming livestream ecosystem, promoting Twitch streams, YouTube Gaming content, and esports events in real-time. This format capitalizes on the urgency and community aspect of live gaming content, driving immediate viewership and engagement.

Pros:

• Boosted Live Viewership: Drives higher CCV by putting the stream in front of the right players as it’s happening—capitalizing on urgency and live hype.
• Highly Targeted: Served to curated audiences by genre, platform, or behavioral signals to attract the most relevant viewers.
• Measurable Results: Track uplift in CCV, viewer retention, and follower growth directly tied to campaign impressions.
• Siteskin Integration: Can be combined with impactful Siteskins to surround the user with the stream’s branding and clear, compelling CTAs like “Watch Now,” creating a seamless path into the livestream and boosting interaction.

Influencer Media

CPMStar's Influencer Media leverages the company's extensive network of gaming content creators, from established YouTube gaming channels to emerging Twitch streamers. This format focuses specifically on gaming influencers who understand game mechanics, audience preferences, and authentic integration methods.

Pros:

• High Trust: Influencers already have a loyal following, which leads to higher trust and engagement from the audience.
• Authenticity: Ads appear more genuine when integrated with an influencer's content, making them less likely to be skipped or ignored.
• Targeted Reach: Influencers cater to specific niches, allowing advertisers to target very specific demographics.
• Performance-Based Efficiency: With CPMStar’s influencer campaigns, you only pay for results. No flat fees, no overpaying for reach that doesn’t convert.

Conclusion

CPMStar's gaming-focused ad formats represent the evolution of highly targeted media strategies. CPMStar delivers solutions that drive performance for gaming advertisers while respecting the unique needs and behaviors of gaming audiences.

Whether launching a new mobile game, promoting an esports tournament, or building awareness for a gaming peripheral brand, CPMStar's specialized formats provide the tools needed to succeed in the competitive gaming advertising landscape. The key is selecting the right combination of formats that align with your gaming audience, campaign objectives, and the unique characteristics of gaming user behavior.

Ready to get started? Contact CPMStar to develop a customized strategy that leverages these proven formats for maximum impact in the gaming market.