Building Agency Success: Major9's Experience with CPMStar's Gaming-Focused Media Solutions

Major9 is a specialized marketing agency focused on strategy, execution, and media planning for gaming clients. When tasked with promoting an MMORPG title, Major9 needed a partner who could deliver targeted reach to players, while also providing exceptional support and cost-effective solutions. CPMStar's expertise in gaming ads and supportive approach to partnership made them the ideal choice for this collaboration.

The Opportunity

Major9 faced the challenge of effectively targeting MMORPG players for their client's campaign. The agency needed a partner who not only understood the MMORPG audience, but could also provide the specialized inventory and support necessary to execute a successful campaign within budget constraints. The goal was to find a platform that offered both strategic alignment with their client's needs and operational excellence in campaign delivery.

The Approach

CPMStar's extensive network of MMORPG-focused media properties created the perfect strategic alignment for Major9's campaign objectives. The partnership was built on three key pillars:

Strategic Media Alignment: CPMStar's gaming-focused network delivered Major9 precisely targeted access to MMORPG players, driving superior campaign performance through audience-advertiser alignment.

Comprehensive Support Structure: The CPMStar team provided end-to-end support throughout the campaign process, addressing booking challenges, creative development needs, and optimization requirements with rapid response times despite time zone differences.

Cost-Effective Solutions: CPMStar's competitive CPM rates enabled Major9 to maximize their client's budget while maintaining performance standards, delivering exceptional value compared to other ad platforms.

The collaborative process included close coordination between teams to ensure seamless campaign execution, with CPMStar's responsive communication style enabling Major9 to meet even the tightest client deadlines without compromising quality.

The Results

The partnership between Major9 and CPMStar delivered smooth campaign execution that met performance expectations:

• Seamless Campaign Delivery: The campaign ran smoothly from start to finish, with no operational disruptions or performance issues.
• Cost Efficiency: CPMStar's competitive CPM rates provided significant value compared to other platforms, enabling better budget utilization.
• Responsive Support: All booking, creative, and optimization challenges were addressed promptly, ensuring campaign continuity and client satisfaction.

Client Feedback

When asked about their experience working with CPMStar, Major9 shared:

"Working with the CPMStar team has been a great experience. Their communication is clear and timely, and they've consistently handled our requests—even under tight deadlines—with professionalism and efficiency. We're looking forward to continuing our collaboration not only on the current MMORPG campaign but on future projects as well."

Key Takeaway

Major9 and CPMStar’s partnership demonstrates how strategic alignment, responsive support, and cost-effective solutions can create lasting agency relationships. By combining CPMStar's specialized expertise in gaming with exceptional client service, Major9 was able to deliver successful campaign outcomes while building a foundation for continued collaboration. This partnership showcases the value of working with a media partner who understands both the gaming audience and the operational needs of agencies working under tight timelines and budget constraints.