How Stunlock Studios Enhanced Their Ad Strategy and Reached More Gamers with CPMStar

Stunlock Studios is a leading game developer best known for its successful title, V Rising, which captivated gamers worldwide. To maximize user acquisition and brand awareness for the game's launch and subsequent updates, the team needed a cost-efficient advertising solution to optimize their budget and reach more players.

The Opportunity

Stunlock Studios' goal was to increase user acquisition and brand awareness during the launch and updates of V Rising. They had already achieved success with various marketing efforts, including content creators, social media ads, and web ads. However, they were looking for a way to expand their reach to larger audiences that would complement their existing strategies. The goal was to achieve more cost-effective campaigns without sacrificing performance and quality.

The Approach

CPMStar’s low CPM and CPC rates were the perfect fit for Stunlock Studios, enabling them to expand their reach while also staying within budget. By integrating ads onto CPMStar’s relevant sites with optimal placements, Stunlock Studios was able to surpass campaign expectations in all key metrics.

The CPMStar team collaborated closely with Stunlock Studios to:

• Create a targeted ad strategy with strategic placements on relevant gaming websites.
• Implement a mix of diverse ad types and visually engaging artwork, designed to capture user interest and drive interaction.

The Results:

With CPMStar’s ad solutions, Stunlock Studios saw strong improvements across several key metrics:

• CPM: The cost per thousand impressions was significantly reduced, maximizing their ad spend effectiveness and driving higher returns.
• CTR: The visually engaging ad formats and well-placed creative assets attracted more user attention and boosted click-through rates.
• CPC: Despite achieving larger reach, the CPC from ads remained competitive, ensuring that the costs associated with each click were still favorable.

Client Feedback

When asked about their experience working with CPMStar, Stunlock Studios had this to say:

"CPMStar’s competitive rates and smart placement strategy allowed us to reach new players and boost awareness for V Rising in ways that complemented our existing efforts."

Key Takeaway

By partnering with CPMStar, Stunlock Studios was able to reach new audiences and expand their marketing efforts, adding to their existing campaign reach. CPMStar’s approach helped optimize their marketing budget, drive greater engagement, and improve results, showcasing the power of combining cost-effective advertising with a targeted approach.