Case Study: PlayStation Vita

PlayStation Vita Campaign:

+ Flight Dates: October 28th, 2013 - December 4th, 2013
+ Targets: United States Only: The Retail Gaming Channel of CPMStar.
+ Method: CPM

Takeover 1:
+ Over 7.5 Million synced Banners and Site Skin impressions served; Ad Formats included the Expandable 728x90, 160x600, 300x250 and the Site Skin.

+ Over 3.5 Million Pushdown impressions served on the Retail Gaming Channel! US only.

PS Vita Mobile Browser Banners:
+ Over 3 Million Mobile impression served.

PS mobile banner PS 300x250 banner
PlayStation Console Campaign:

+ Flight Dates: February 15th, 2013 - Present
+ United Kingdom, France, Australia, Germany, Sweden, Norway, Saudi Arabia
+ Game Titles: Sly Cooper, Walking Dead, Bioshock, Grand Theft Auto, Call of Duty, Crisis, Aliens, Dead Space.
+ Method: CPM

+ Over 90 Million impressions served. Over 400,000 clicks. The campaign included a holiday promotion "12 Deals of Christmas" in December of 2013.

+ For both the PS Vita initiative and PS console campaign, the client was very please with the results.

PS Vita banner