CPMStar's High-Impact Formats Drive Brand Visibility for Super People in Competitive Shooter Landscape

Major9, a specialized marketing agency, was tasked with promoting Super People, a battle-royale hero-shooter game, to hardcore competitive players. The agency needed a partner who could deliver targeted brand awareness within gaming environments where their audience naturally spent time. CPMStar's expertise in competitive gaming advertising and high-impact formats made them the ideal partner for this awareness campaign.

The Opportunity

The Super People team faced the challenge of building brand awareness and user acquisition among hardcore competitive players in an increasingly crowded shooter market. With numerous battle-royale and competitive shooter titles competing for player attention, the campaign needed to break through the noise and create meaningful visibility. CPMStar's high-impact formats offered the solution to cut through this highly competitive shooter landscape and deliver strong brand visibility where it mattered most, within environments where the target audience was already engaged with similar gaming content.

The Approach

CPMStar designed a comprehensive awareness strategy centered on contextual alignment and high-impact visibility:

Targeted Audience Reach: CPMStar's competitive gaming network provided direct access to hardcore players within environments that naturally aligned with Super People's battle-royale hero-shooter positioning, ensuring campaign messaging reached users most likely to engage with the game.

High-Impact Creative Execution: The campaign utilized full-site roadblock takeovers to drive maximum awareness. This premium format delivered dominant visibility within competitive gaming environments, creating memorable brand exposure that stood out in the cluttered digital advertising landscape.

Strategic Contextual Placement: By placing Super People ads within shooter and competitive gaming-focused properties, CPMStar strengthened campaign impact through contextual relevance. Users encountered the campaign while already engaged with related gaming content, enhancing message receptivity and brand recall.

The CPMStar team provided strong support throughout setup, delivery, and reporting phases, maintaining prompt communication and ensuring smooth campaign execution from launch through completion.

The Results

The Super People awareness campaign delivered solid performance across key metrics:

Target Audience Delivery: The campaign successfully reached hardcore competitive players through strategically selected gaming inventory, meeting visibility goals among the intended audience.

Strong Impression Delivery: Delivered impressions met campaign expectations, providing the brand awareness foundation Super People sought within the competitive gaming space.

Seamless Execution: The campaign ran smoothly with responsive support from the CPMStar team throughout all phases, enabling efficient delivery and reporting.

Client Feedback

When asked about their experience with the Super People campaign, Major9 shared:

"The Super People campaign delivered decent results, and CPMStar's support played a key role in its success. Their responsive communication and smooth campaign management helped us drive meaningful visibility and engagement." - Kevin Yoo, Account Executive

Key Takeaway

The Super People campaign demonstrates how contextual alignment and high-impact formats can effectively drive brand awareness within competitive gaming audiences. By combining strategic placement within relevant gaming environments with premium roadblock inventory, CPMStar enabled Super People to achieve strong visibility among hardcore players. This campaign showcases the value of partnering with a platform that understands both competitive gaming audiences and the execution requirements necessary to deliver impactful awareness campaigns.