CPMStar Drives High-Impact Visibility for Swords of Convallaria x The Witcher on MMORPG.com

In December 2025, X.D. Games launched a major collaboration between Swords of Convallaria and The Witcher, bringing together two distinct gaming universes. The challenge was generating maximum awareness and visibility for this high-profile partnership across relevant gaming audiences.

The Opportunity

X.D. Games needed a platform that could:

• Deliver substantial impressions to maximize collaboration visibility
• Provide eye-catching ad formats that would capture attention
• Generate strong engagement metrics, particularly click-through rate (CTR)
• Integrate seamlessly with their broader marketing mix of influencer partnerships, social media, and PR efforts

Having worked with CPMStar across multiple campaigns, X.D. Games sought a partner who understood their creative standards and could execute a branding-focused campaign that would amplify the collaboration announcement.

The Approach

CPMStar identified MMORPG.com as the ideal placement for the Swords of Convallaria X The Witcher collaboration campaign. The platform had consistently delivered strong CTR and engagement metrics across multiple X.D. Games titles, making it a proven performer for their branding initiatives.

The campaign strategy focused on maximum visibility through high-impact formats:

Premium Ad Formats: A site-skin video takeover was deployed to create an immersive, eye-catching presence that reinforced the collaboration's premium positioning.

Creative Excellence: CPMStar developed custom creative assets that showcased both The Witcher partnership and the anime-driven aesthetic of Swords of Convallaria, designed to capture attention and drive engagement.

Strategic Timing: The campaign was timed to align with X.D. Games’ broader marketing initiatives, including influencer partnerships, social media activations, and press releases, with display ads serving as a key driver of media exposure.

Proven Platform Selection: MMORPG.com was selected based on historical performance data showing consistently strong CTR and engagement metrics across multiple X.D. Games’ titles.

The Results

The MMORPG.com placement delivered strong performance across key branding and awareness metrics:

• CTR exceeded X.D. Games’ internal benchmarks for awareness-focused campaigns.
• The campaign generated over 2,000 clicks, driving traffic to collaboration details.
• Site-skin video takeover format proved particularly effective at capturing attention.

Client Feedback

"We've collaborated with CPMStar multiple times, and the creative work has consistently been excellent. For this campaign, our goal was to maximize impressions and build awareness around the collaboration and the overall performance was great. The CTR exceeded our benchmark, and our partnership has been strong throughout our work together."

Key Takeaway

By leveraging MMORPG.com's engaged gaming audience and deploying our premium site-skin video format, CPMStar helped X.D. Games maximize visibility for the Swords of Convallaria X The Witcher collaboration. The campaign's strong CTR performance demonstrates how strategic platform selection and high-impact creative execution can amplify major partnership announcements across core gaming audiences.