How CPMStar Drove Triple-Digit ROI for Nexters Across 11 Markets on Wand

The Opportunity

Nexters was looking to expand their reach to high-quality gaming audiences while maintaining strict performance standards. Their primary objective was driving installs and revenue from engaged players who would actively participate in Hero Wars long-term. Their challenge was finding partners who could deliver:

• Relevant, gaming-engaged audiences ready to convert
• Performance-based results with measurable ROI
• Global reach with strong Tier 1 geo coverage
• Fresh audience pools that wouldn't burn out quickly

The Nexters team also required a partner willing to work within their CPA-based payment model, despite Wand's (formerly WeMod) flat-fee placement structure. This meant each campaign needed to deliver strong enough performance to justify the upfront investment.

The Approach

CPMStar identified Wand as an ideal match for Hero Wars. Wand's highly engaged PC gaming community aligned perfectly with Nexters' target profile.

From July through October, CPMStar and Nexters ran five carousel placements on Wand, implementing smart optimizations at every stage:

• Fresh Creative Rotation: New banner creative for nearly every flight to maintain engagement
• Collaborative Creative Development: CPMStar worked directly with Nexters to design eye-catching ads that matched Wand's policies
• Promo Code Integration: Display of promotional codes on banners to drive urgency
• Landing Page Optimization: Continuous updates on Nexters' side to improve conversion
• Transparent Communication: Fast feedback loops and performance recommendations throughout

The Results

The Wand carousel placements delivered exceptional performance across multiple metrics:

Conversion Performance

• Click-to-registration conversion rates increased with each successive campaign, a rare outcome that signals sustainable audience quality
• Registration-to-active-player conversion rates ranged from 20-100%, matching or exceeding Nexters' best gaming partners
• 200-400% ROI achieved in key Tier 1 markets

Geographic Performance

Strong conversion volume across global markets including US, CA, BR, DE, FR, GB, ES, AU, KR, TH, and IN, demonstrating Wand's worldwide reach and CPMStar's ability to activate quality traffic at scale.

Audience Quality

Wand's gaming-focused audience outperformed general content sites and broader traffic sources by delivering users already engaged with gaming content. The placement performed on par with (or better than) Nexters' other premium gaming partnerships, with the added benefit of unlocking fresh traffic from an audience new to Hero Wars.

Client Feedback

"We can't but mention the high level of support and professionalism from the CPMStar Team who were fully involved in the process at each stage, resizing the banners, leading communication with the Wand Team, and also worth mentioning, providing feedback and sharing recommendations to improve performance in a short time. All the communication was clear, transparent, polite, and respectful. We highly appreciate this opportunity to collaborate on this project and are pleased that CPMStar found our gaming offer Hero Wars valuable for placement on Wand." — Natasha Tozik, Marketing Affiliate Lead

Key Takeaway

By matching Hero Wars with Wand's premium gaming audience and providing hands-on campaign optimization, CPMStar delivered performance that justified the upfront investment and exceeded Nexters' benchmarks. The partnership demonstrates how the right placement, paired with collaborative execution, can drive sustained performance gains, even across multiple campaign flights.